Brooklyn Film Festival "3000 miles from Hollywood"

CHALLENGE: You might think Brooklyn is the center of creativity, but when it comes to film the Brooklyn Film Festival gets lost in the shadows of the Tribeca Film Festival.

SOLUTION: We wanted to give the festival a point of differentiation, so we built a campaign around the insight that Tribeca is just another overrated Hollywood scene. We created a comical comparison using Hollywood clichés to prove that Brooklyn is physically and philosophically as far away from Hollywood as it gets.

RESULTS: Every seat at the Festival was taken and we saw a record number of film submissions. The campaign aired on local TV and was highlighted on Creativity Editor’s Pick, Bloomberg and The Inspiration Room. The in-house no-budget campaign was not submitted to award shows.

Collateral:

Press

AdWeek "Brooklyn Film Festival's New Ads Couldn't Be More Scornful of Hollywood. TBWA Animations Keep It Real"
Bloomberg "Brooklyn Film Festival Positions Itself Against Hollywood in 2015 Ad Campaign"
The Inspiration Room "BFF 3000 Miles from Hollywood"
Lighthouse Insights "7 Global Digital Marketing Campaigns That You Should Read About"
PR Newswire "Brooklyn Film Festival Positions Itself Against Hollywood"
Campaign India "Weekend Fun: Brooklyn Film Festival Positions Itself Against Hollywood"

Agency: TBWA\Chiat\Day, New York
Creative Team: Matt Ian, Deniz Marlali, Steve Skibba, Seokmin Hong & Sarah Romanoff