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Cox Homelife Care


Cox Homelife Care "Care for Life"

When it’s time for an adult child to talk about care with their elderly parent it can be awkward.  It’s a moment that challenges their relationship and it feels like there’s a type of role reversal taking place.

We tackled this touchy subject with an insightful approach. As life evolves some things never change, and caring for our parents is one of them.


*Initially a banners brief, this film was created on a shoestring budget. 


Agency:  180LA  
Creative Team: Alex Goulart, Joao Medios, 
Matt Jensen, Marisa Milisic & Sarah Romanoff
Director: Elle Ginter
Michael Quinones
Editor: Dave Groseclose